Preliminary Exercise 1: Barthes’ Theory of Denotative and Connotative Signs Semiotic Analysis Table
For this assignment we had to take 3 visual images that our instructor provided for us to pick from. We then learned the Definitions of Denotative and Connotative. We also learned what it means to interpret things that we see in films and what their meanings are. People interpret things based on things like sexuality, family background, cultural background, and moral standpoint. These things can also be known as ideologs, helps the audience understand and build a picture of their own reality.
As a class we went over what it means to encode and decode something. Encoding is when a filmmaker turns a thought or idea into a coded form also can be communication. Decoding is when an audience interpret a nonverbal or verbal communication or image. We as humans also decode something whether its a facial expression or what's being said in a verbal interaction. It helps us comprehend the world around us.
Connotation involves emotional overtones, objective interpretation, social values, and ideological assumptions. Denotation is the literal meaning of a sign. On the poster we drew the images we picked out then we wrote the literal meaning of it and we wrote the first thing that comes to mind meaning the interpretation we got when we first looked at the image given to us.

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